How A San Antonio Realtor Generated 659 Buyer Leads And 168 Booked Appointments — On $22 A Day

Real case study. Real numbers.

What If Buyers Booked Calls Themselves?

Not shared Zillow leads. Not cold calls.

Actual pre-qualified buyers. Booking calls. Showing up ready to talk.

That's what happened for Rudy L. — a San Antonio realtor and loan officer.

In the next 5 minutes, you'll see:

  • The exact offer that made buyers raise their hand
  • The ads we ran (actual stats)
  • 659 leads generated in 4 months for only $2,669
  • 168 booked appointments
  • The funnel that runs on autopilot
See How We Do It

Proof — Hear It From Rudy

"We have a couple of deals closing in April."

659 leads generated. 168 meetings booked. $2,699 spent on ads in 4 months. No cold calling.

The Offer Buyers Couldn't Ignore

Most realtors lead with their credentials or listings.

Buyers don't care about that.

Rudy offered something different. Something that was actively overlooked in his market, but useful to everyone:

"New Construction Incentives, Down Payment Assistance & Builder Deals Most People Don't Know About."

That promise got attention. We gave Rudy the offer. He delivered it on camera.

Why This Offer Works

It does 3 things:

Creates Urgency

Incentives can change fast.

Delivers Real Value

Buyers get immediate savings.

Positions Rudy As The Expert

He leads with education, not selling.

We built the system around this offer. Rudy showed up to booked appointments.

The Ads We Ran

Rudy didn't write these ads.

Didn't film them. Didn't touch any tech.

We handled everything:

  • Scripted the video ad
  • Directed Rudy on camera
  • Edited the final cut
  • Targeted San Antonio home buyers
  • Optimized daily for low CPL

Total ad spend: ~$22/day average over 4 months ($2,669 total).

The Video Ad

Running 24/7 on Facebook & Instagram.

Targeted San Antonio home buyers every day.

Hook: New construction deals, builder incentives, and down payment programs.

Same targeting. Same format. 4 months straight.

People clicked, filled out the form, and booked calls.

They Didn't Just See The Ad. They Watched The Whole Thing.

The average Facebook video gets watched for about 10 seconds. Rudy's ad kept people watching.

10,405

Watched 25%

7,135

Watched 50%

4,131

Watched 75%

2,623

Watched 100%

2,623 people watched the entire video.

4-Month Results

The Numbers Don't Lie

659

Total Leads

In 4 months

$4.05

Cost Per Lead

Industry avg: $16–$22

168

Meetings Booked

Ready to talk

$2,669

Total Ad Spend

4 months total

*The numbers on the image may look different, as when we went to pull this data, his campaigns were still active and new leads came in.

That's 10x the results for a fraction of the spend.

The Funnel — Step 1

First, We Qualify Them

Before a lead enters the pipeline, they answer qualifying questions.

Only serious buyers continue.

  • Buy in 3–6 months?
  • Pre-Approved?
  • Price range?

The Funnel — Step 2

Then They Raise Their Hand

Buyers enter their name, email, and phone number.

Submission activates the system immediately.

A lead is now in your pipeline.

The Funnel — Step 3

Then the Machine Takes Over

5 things happen automatically:

01

Lead Hits The CRM

Tagged and organized.

02

Automated Text Goes Out

Sent within seconds.

03

Email Sequence Starts

Personalized follow-up.

04

ISA Team Gets Notified

Calls start immediately.

05

Custom Guide Delivered

Instantly in their inbox.

The Funnel — Step 4

Then They Land On Rudy's Page

Each lead lands on Rudy's custom page.

They can book a call or request a callback.

  • Programs — assistance, incentives, and more.
  • Credentials — experience builds trust.
  • Book a Call — on their own time.

The Funnel — Step 5

Before The Call, We Warm Them Up.

Most realtors just wait and hope the lead shows up. We don't.

Once a call is booked, our team deploys a pre-call email sequence.

  • Introduces Rudy — who he is, what he does, why he's different
  • Sets expectations for the call — so they know exactly what's coming
  • Builds trust and credibility before they ever pick up the phone
  • Reinforces the value of what they're about to learn

Nobody else in the industry does this.

By the time they get on the call with Rudy, they already know him. They already trust him. The conversation starts warm — not cold.

The Funnel — Step 6

No-Shows Don't Fall Through The Cracks.

No-shows happen. What you do next is what separates a lost lead from a closed deal.

Here's how we handle it:

  1. Rudy flags the no-show to our team
  1. Our team immediately goes to work re-booking them
  1. The lead gets back into the follow-up sequence
  1. Another call gets scheduled — without Rudy chasing anyone

Most realtors write off a no-show. We turn them into a second chance.

Rudy didn't have to chase a single person. He just let us know — and we handled the rest.

Real Appointments. Real People.

These aren't form fills that go nowhere.

These are real buyers who watched the ad, passed the qualifying questions, and booked a call.

  • Watched the video ad — they came in on purpose.
  • Passed qualifying questions — only serious buyers.
  • Nurtured by the system — text and email before the call.
  • 168 booked calls — ready to talk.

They Never Forgot Him.

Most leads don't buy on day one. So we made sure Rudy stayed in front of them.

Here's what happened after a lead came in:

  • Every lead entered a retargeting loop automatically
  • Rudy's videos kept showing up in their feed — without him doing a thing
  • We told him exactly what to record. He recorded it. We handled the rest.
  • The right message hit the right person at the right time

His entire audience kept seeing his face.

Warm leads. Consistent follow-up. Zero extra effort from Rudy.

He was always top of mind. They never forgot who to call.

The Number That Actually Matters

Anyone can get cheap leads. Here's what Rudy paid per booked appointment.

$15.89

Cost Per Booked Appointment

$2,669 total spend ÷ 168 booked meetings

Most realtors pay $20–$60 just to get a lead. Rudy paid $15.89 to get someone on his calendar.

How That Compares To Just Getting A Lead Elsewhere

Same goal — buyer leads. Very different price tags.

Rudy paid 75–94% less per lead than the market average — and converted 1 in 4 into a booked call.

What Rudy Did NOT Do

  • Write ad copy
  • Edit videos
  • Build a funnel
  • Set up tech or CRM
  • Cold call prospects
  • Chase leads
  • Run ads

All of that was handled.

Rudy's only job: show up to booked calls.

You close. We handle the rest.

What Rudy DID Do

Four steps. That's it.

  1. Recorded a video ad — one video.
  1. Told us his market — San Antonio buyer leads.
  1. Showed up to booked calls — 168 appointments.
  1. Closed deals — pipeline full.
  1. Kept us in the loop.
  1. Engaged with us daily and gave feedback.

Result: 659 leads. 168 meetings. $4.05 per lead. In 4 months.

Why This Works — It's Our System, Not A One-Off

This isn't Rudy's system. It's ours.

We deploy it for realtors across the country.

  • Battle-tested scripts — hooks and offers that convert.
  • Market-specific targeting — campaigns tailored to your city.
  • Proven funnels that book — optimized to turn clicks into calls.

Rudy gets results, not experiments.

Limited Number Of Agents Per Market.

Shared ads dilute leads and weaken the offer.

We keep it exclusive.

Check if your market is still open.

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